While browsing the articles relating to interactive media and games I came across this article which really caught my attention. Having been playing all sorts of games for a very long time I never realized the idea that games could actually be used as a medium to advertize products. Now that I think of it I can recall all the games that had some sub-conscious impact on me and made me remember the brand names e.g. games like “Pepsi man”, “Red bull bike racing”, “Riches of LU” etc.
The article ”Product Placement in Interactive Games” presents arguments the on the effectiveness of advertising though interactive games and explains how it can be done with the factors hindering future development and costing issues. The best part of the article is when the authors present their pint of view using the statistical analysis giving out graphs and tables with figures using the surveys they carried out. The article concludes that generally gamers are not conscious about advertising being done in games and thus it does not impact the appeal of games. While in other cases where the central idea of a game is to stimulate actual products the users can tell of the presence of advertising being done in games thus the appeal of the game may be affected a little. Either way in future big consumer brands are expected to feature more in simulation based games as it does influences in the purchasing decisions of the gamers.
Reference:
Dr. Barry Ip (2009) "Product Placement in Interactive Games", Proceedings of the International Conference on Advances in Computer Enterntainment Technology. Avaliable at: <http://portal.acm.org/citation.cfm?id=1690388.1690404&coll=Portal&dl=GUIDE&CFID=102241083&CFTOKEN=39759282>
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